1. Information We Collect
a) Information You Provide
- Your name, email address, phone number, and home-buying preferences
- Registration form details for specific communities
- Communication through contact forms, live chats, or surveys
b) Information Collected Automatically
- IP address, device information, browser type, referring websites
- Pages visited and time spent on the Site
- Information collected through cookies and similar technologies (see section 4)
2. How We Use Your Information
- Respond to your inquiries and requests
- Send marketing communications, event invitations, and development updates
- Manage your customer experience and preferences
- Analyze website usage to improve functionality and performance
- Facilitate sales and contract processes through Spark and Avesdo
- Deliver personalized advertising through Meta Ads (Facebook/Instagram) and other platforms
- Meet legal and regulatory requirements
You may opt out of marketing communications at any time by clicking “unsubscribe” in our emails or by contacting us directly.
3. Third-Party Tools and Sharing
We do not sell your personal information. However, we may share it with trusted service providers for the purposes outlined above.
a) CRM and Contract Platforms
- Spark: Used to manage customer relationships, communications, and registration data
- Avesdo: Used for digital contract management and homebuyer documentation
b) Analytics and Marketing Platforms
- Google Analytics: Used to understand website usage patterns and visitor behaviour. Google may use cookies to track your interaction with the Site.
- Meta Ads: We use Facebook/Instagram advertising tools to deliver relevant ads based on your activity on our Site and other sites.
These third parties may use cookies and tracking technologies to deliver targeted ads and analyze user activity. All partners are required to comply with Canadian privacy laws and maintain data security standards.
4. Cookies and Tracking Technologies
We use cookies, pixels, and similar tools to:
- Improve website performance and functionality
- Understand how visitors interact with our Site
- Provide relevant advertisements across platforms
You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.
5. Data Storage and Security
Your data is stored securely in Canada or with service providers that uphold Canadian privacy standards. We apply technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, or misuse.
6. Your Rights
Under Canadian law, you have the right to:
- Access your personal information
- Correct or update any inaccuracies
- Withdraw consent (subject to legal requirements)
- Request deletion of your data
To exercise your rights, contact us at info@adera.com.
7. External Links
Our website may contain links to third-party websites (e.g., developer partners, community amenities, or media coverage). We are not responsible for the privacy practices or content of these external sites.
8. Children’s Privacy
Our Site is not directed at children under the age of 13. We do not knowingly collect personal information from anyone under this age.
9. Policy Updates
We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Effective Date.” Your continued use of the Site after any change indicates your acceptance of the revised policy.
10. Contact Us
Adera Development Corporation
Email: info@adera.com
Website: www.adera.com
Phone: 604-684-8277
Address: 1880-320 Granville St, Vancouver BC, V6C 1S9
