How Adera is Leading the Way in Sustainable Construction Amidst Global Trade Shifts
As global trade dynamics continue to shift—particularly with the U.S. imposing tariffs on Canadian softwood lumber—British Columbia’s building industry is being pushed to evolve. At Adera, we see this moment as an opportunity to lean into what we do best: innovate.
Mass timber is emerging as a smart and sustainable solution. While it may carry slightly higher upfront costs than traditional wood framing, the long-term benefits are clear: faster construction timelines, reduced on-site labour, lower carbon impact, and beautiful, durable buildings. It’s why mass timber has become central to our approach.
“If steel was the building material of the 1800s and concrete the 1900s,” says Eric Andreasen, Senior Vice-President of Sales and Marketing at Adera, “we believe the 21st century is going to be mass timber because it’s the only thing that, if everyone was doing it, could slow down or possibly even reverse climate change.”
Projects like RED in Upper Lonsdale demonstrate how Adera is harnessing this innovation—creating environmentally friendly homes that are both design-forward and attainable.
We’re proud to be part of a growing wave of developers in B.C. leading the charge in mass timber. And if you’re curious about how trade policies are helping to accelerate this shift, check out the recent article in Business in Vancouver:
👉 Trade war could boost mass timber construction in B.C., says developer
At Adera, building better isn’t just a goal—it’s who we are. Mass timber is the future, and we’re proud to help build it.
