Cycling BC’s iRide Program

Presented By Adera | June 2021

Over the last 20 years, Adera has been a proud sponsor of Cycle BC’s iRide program, sharing our love for cycling while giving back to the youth in our communities. During the past 16 months, everyone has been hit hard by the global pandemic, but with the help of Adera’s sponsorship, iRide has been able to navigate these challenges by helping almost 5,000 kids participate in programs designed to increase their confidence and biking skills, across the Province of British Columbia.

This season, in particular, marks a very special year in our partnership with Cycling BC, as the iRide program, after 8 years of development, has led to an enhanced partnership with Cycle Canada expanding across the country. We hope that by making cycling more accessible and sharing the passion of some of the best cycling coaches in BC, that the communities we live work and play in, will continue to build on Greater Vancouver’s cycling culture. With cities developing increasingly cyclist-friendly bike routes, cyclists of all ages can now enjoy some of the world’s greatest cycling while staying active, fit, healthy, and most of all, while having fun!